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Opportunity Details


Posted: 2017-12-17
France, Lille
About the role:
At the heart of our dynamic global growth is a simple belief: nothing should come between incredibly talented people and an accelerated career.

That’s why we dream big. Why we look to the future, not the past. Why we value talent over title. And why we hire people that can be better than ourselves.

At AB InBev you’ll join a driven team that shares your desire to grow, your courage to challenge and commitment to act. In return, we’ll reward your achievements.

The opportunity is here. Make it yours!

LEFFE is a strategic AB InBev brand, leader of specialty beers segment in France, with total volumes of more than 1.5 Hl each year.

This role is responsible of driving brand growth by leading the execution of brand marketing agenda in line with country commercial strategy and company posies. As Brand Manager you will be in charge of the brand communication and innovations insuring consistent brand image building with strong cross functional coopetition while respecting legal constraints.

  • Strong competition on the market: beer is a fast changing segment, with many opportunities and strong competition.
  • Portfolio complexity: Leffe has a vast portfolio with 15 varieties.
  • Complex cross functional projects: marketing communication should be executed with respect of Zone brand guidelines, strong cooperation with Trade Marketing team and legal constrains. Examples: 360 campaigns, innovation projects.
  • Legal constraints: marketing communication of alcoholic brands in France should respect “Evin Law”
Key objectives of the position:
  • Project leadership: lead complex brand projects both in time and within budget, insuring alignment between all involved external and internal stakeholders.
  • Brand performance review: clear understanding of key brand drivers and execution of regular brand performance analysis.
  • Communication consistency: insure consistency in brand communication within all channels.
  • Budget management: keep track of brand budget, properly manage budget process according to company policy.
Key-contacts : (internal – external)
  • Internal : Marketing team, Leffe Zone team, Event manager, Trade Marketing managers, Lawyers, Connections, Insights, Commercial, Innovation
  • External : Agencies (média, public relations, social media, strategic…), retailers
About the candidate:

Education and Experience:

Business School or equivalent, you have at least 18-24 months of experience into sales or marketing.

Key competencies :
  • Leadership
  • Analytic Skills
  • Passion
  • Project management
  • Execution excellence
  • Enthusiasm, involvement
  • Multi-tasking
  • Resilience
Technical skills:
  • French advanced
  • English minimum intermediate
  • Good knowledge in digital and social media tools
  • Excellent knowledge of Excel and PPT
  • Knowledge or experience linked to the French «Loi Evin» is an advantage

About the Company
We are AB InBev. Committed to driving growth that leads to better living for more people, in more places. Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients. And through our commitment to helping farmers, retailers, entrepreneurs and communities grow. We are building a company to last. Not just for a decade, but for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come.

Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium; to the pioneering spirit of the Anheuser & Co brewery in St. Louis, US;  and  the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. Now, with operations in over 50 countries, and our brands sold in over 100, we are truly a world leader, and our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona® and Stella Artois®.