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Opportunity Details

Account Manager (South West)

Posted: 2018-02-02
United Kingdom, Luton, Porter T
About the role:
At the heart of our dynamic global growth is a simple belief: nothing should come between incredibly talented people and an accelerated career.

That’s why we dream big. Why we look to the future, not the past. Why we value talent over title. And why we hire people that can be better than ourselves.

At AB InBev you’ll join a driven team that shares your desire to grow, your courage to challenge and commitment to act. In return, we’ll reward your achievements.

The opportunity is here. Make it yours!

Lease Co Account Manager

  • Responsible for ledger/territory budgeted Volume (Sales Out / Hectolitres) 
  • Support delivery of COMRES targets at Total Account level. 
  • Grow AB InBev share/sales within the National and Regional Wholesale Partners / Grow Defend and Develop Lease Co and Brewers volume. 
  • Responsibility for managing the operational relationship with key wholesale contacts. Developing plans at both head office and regional level in line with customer / sector strategy and JBP’s. 
  • Build promotional plans with customers to ensure AB InBev has the strongest promotional participation across categories and outperforms the competition across all key commercial metrics. 
  • Responsible for a Trade Investment budget and meeting ROI targets 
  • Implement the joint customer business plan that not only ensures we deliver our key commercial metrics, but at the same time is focused around our retailers and consumers. 
  • Develop and execute effective outlet execution 
  • Delivery of specific brand distribution and Innovation targets across the ledger - Develop and execute targeted sales drives alongside partner wholesale/Lease Co and other Brewers in line with ABI Growth Strategy 
  • Develop a strong network of working relationships across the ledger from HO contacts, Wholesale Salesforce, WKAMs, Technical Support, ROD’s, PDM’s and RDM’s Have an ongoing robust contact strategy plan across National Regional Wholesale and Lease Co and other brewers for all key contacts. 
  • Liaise with WKAMs/PDM’s and attend National and Regional Sales Meetings where applicable. 
  • Track, monitor and manage ABI listing fee and legacy loans within the free trade estate 
  • Tactically support the commercial objectives of the On trade and Route to Market sector Support monitoring and execution of retention strategy for ABI brands within partner wholesale supplied outlets, Leasco and other Brewers  


1. Commercial 
  • Delivery against key commercial targets 
  • Key responsibilities and activities  
    • Packaged and Draught Volume (Sales Out) across Regional and National responsible areas. 
    • Market share o Brand distribution o ZBB cost budget 
    • Effective implementation of National and Local trading initiatives 
    • Innovation targets 
    • Effective journey planning
2. Customer 
  • Strong / broad customer relationships  
    • Across Regional wholesale and local National Salesforce 
    • Depot Managers / Retail Managers / RSM’s / SAM’s / ROD’s / PDM’s / RDM’s  
  • Key responsibilities and activities  
    • Orchestrate the AB InBev contact strategy within the customer base  
    • Maintainand develop key customer relationships 
    • Implementation of retention and growth strategies 
    • Management of outlet loans and listing fees 
    • Development and execution of sales drives in line with ABI growth strategies 
3. Tracking & Monitoring 
  • Ongoing granular understanding of account performance metrics 
  • Key responsibilities & activities  
    • Weekly PDCA preparation for WPR meetings 
    • Daily sync SELFI tool 
    • Monthly Sales Out data review 
    • Monthly business review 
    • Management of Trade investment budget / ROI measurement
    • Monthly performance review at Business Unit meetings 
    • Track promotional results (inclusive of pipeline to pouring) 
    • Brand retention o Growth plans 
    • Ongoing population of POCE database 
4. Business Planning 
  • implement joint AB InBev & Customer annual business plan  
    • Implement Regional Initiatives that support KPI achievement in conjunction with WKAM, PDM, RDM 
  • Key responsibilities & activities  
    • Implementation of the JBP that is aligned to both AB InBev & customer strategies 
    • A plan that gives AB InBev a competitive advantage 
    • Tracked & Monitored on a monthly basis.  
    • Achievement of volume / market share / brand distribution and innovation targets.  
5. Ways of working 
  • The defined Account Management ways of working are adhered to 
  • Key responsibilities & activities  
    • The key account routine process is followed to the letter 
    • The pre-identified models & tools are used to support ‘doing the job’ 
    • The On Trade Wholesale governance process is adhered to
About the candidate:
  • Strong track record of delivering results with major customers
  • Strong technical skill base – particularly negotiation & selling
  • Ideally educated to degree level or equivalent (not mandatory)
  • Strong numerical & verbal skills
  • Understands & embraces the AB InBev culture.

About the Company

We are AB InBev.   Committed to driving growth that leads to better living for more people, in more places.  Through brands and experiences that bring people together.  Through our dedication to brewing the best beer with the best ingredients.  And through our commitment to helping farmers, retailers, entrepreneurs and communities grow.   We are building a company to last. Not just for a decade, but for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come.
Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium; to the pioneering spirit of the Anheuser & Co brewery in St. Louis, US;  and  the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. Now, with operations in over 50 countries, and our brands sold in over 100, we are truly a world leader, and our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona® and Stella Artois®.