Cookies on this website

We would like to use cookies to store information on your computer in order to customise and enhance your experience of our website. To find out more about the cookies we use and how to delete them, please see our privacy policy.

Please select your country:
Czech Republic
UK & Ireland
Choose language:
  • English
  • German
  • French
  • Dutch
  • Russian

Opportunity Details

Merchandising Manager

Posted: 2018-03-07
United Kingdom, Stag Brewery
About the role:
ZX Ventures is a global incubator, operator, and venture capital team backed by Anheuser-Busch InBev. We are a small army of futurists, dreamers, doers, designers, engineers, scientists, marketers, brewers, builders, and data geeks. From operating leading craft breweries, eCommerce sites, technology products and retail operations to investing in innovative third-party companies, ZX Ventures is accelerating the future.  With offices in over 10 countries, the opportunities are as vast and diverse as our team of professionals.

We are currently searching for top talent to work in London. Our goal is to find entrepreneurial people who share our passion for growth and have demonstrated their ambition through interesting and demanding professional roles and education. Our strength lies in the diversity of our team members’ previous experiences. For all of our roles, we are open to candidates from a number of backgrounds, including experience with top startups, management consulting, operations, and other related functions or industries.

Merchandising Manager

Purpose of the Job

Develop, manage and grow the European B2B / B2C merchandise programs across AB-I Retail, Third Party Retailers and eComm initiatives throughout Europe: 

• Design, develop and manage the merchandise programs for all owned retail establishments in Europe (in partnership with Brand Experience, Retail lead), Third Party Retailers and owned eComm channels.

This position owns the product strategy for all european DGO brands as well as AB-I’s brands, ensuring that all goods drive new revenue for the brands while delivering on their strategic needs.
Business environment

Main characteristics: (Challenges)

Third Party Retail Merchandise Management:  Develop, source, manage and sell merchandise to Third Party retailers across Europe (B2B)

Retail Merchandise Management: Develop, source, manage and track merchandise for all AB-I – owned retail establishments and eComm in Europe. (B2C)

Increase Brand Worth through Merchandise: Partner with agencies to design, develop, sell and promote new goods and services related to the beer occasion to increase brand value and loyalty.

Pipeline Project Management: Keeping track of all merchandise projects defining steps and responsibilities.

Measurement: Defining the annual objectives for the European Brand Extension team, strategic priorities & KPIs for all initiatives.

Learning Plan & Optimization: Establish best in class practices and benchmarks that will be used to monitor & deliver program performance.

Investment: Define the recommended investment allocation for the program through 1YP and 4YP development

Grow team: With Brand Experience Director in Europe, hire and grow the necessary team to support initiatives and develop exponential growth.

Key contacts: (internal-external)

- Global Brand Extension Team
- UK Brand Experience Team
- Brand Teams
- Mkt & Connections teams
- People Department
- Insights Team
- Trade Marketing Team
- Sales Team

- Retailers
- Agencies (Design, Brand Extension, Strategy)
- Consultants


Recognition of relevant trends – understanding the trends in licensing, consumer goods, beer culture, apparel & technology to capitalize on new & emerging opportunities within the market.
Creative development - delivery of best-in-class merchandise, products & services for our brands through partnership with agencies
Route To Market – Understand, optimize, and manage the route to market for all branded goods and services across a variety of possible solutions. Track all goods and associated revenue.
Compliance Champion – activation of the brand’s merchandise program in a way that is scalable, sustainable, innovative, breakthrough and compliant. Coordinate with legal and brand teams to ensure all necessary approvals.
Target Revenue – Ownership of net revenue targets within the zone. Drive exponential growth for the program. Identify new revenue opportunities. Set 1YP and 4YP targets.

About the candidate:
Qualifications and Technical competencies required

  • Skills
  • Strategic thinking capability
  • Culturally curious & engaged
  • Understanding of Brand Licensing
  • Understanding of sourcing and logistics across multiple product categories
  • Understanding of retail landscape and opportunities
  • Project Management skills and experience
  • Effective organizational skills: planning, focus, discipline
  • Profit and Loss management
  • Strong team player

About the Company

We are AB InBev.   Committed to driving growth that leads to better living for more people, in more places.  Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients.  And through our commitment to helping farmers, retailers, entrepreneurs and communities grow. We are building a company to last. Not just for a decade, but for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come.

Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium; to the pioneering spirit of the Anheuser & Co brewery in St. Louis, US;  and the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. Now, with operations in over 50 countries, and our brands sold in over 100, we are truly a world leader, and our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona® and Stella Artois®.