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Belgium

Belgium is a particularly important part of AB InBev. With well over 2,700 people working across operations in Belgium, it is home to our international headquarters, as well as our innovation centre.

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100 First Line Managers & Process Engineers in our breweries participated in 1 week long training academy in 2013

Energy@AB InBev initiative launched - information about health & well-being, list of sporting events & challenges

Market leader in Belgium (56%) & Luxemburg; N°2 in the Netherlands and N° 3 in France

Top 3 favourite beer brands in Belgium are from AB InBev- Jupiler, Hoegaarden, Leffe ca. 330 000 Jupiler fans on Facebook = N°1 Beer Brand Fan site in Belgium

Belgium Recycling percentage is 99.6%

Clean up action in Hoegaarden. A total of 200kg of litter was collected by employees of the brewery

Last year, 8% of our volume came from innovations!

In 2013 200 000 cans were sent to Germany, following floods and to Sardinia after cyclone Cleopatra

We sponsor the most popular music, sports and cultural events that bring millions of people together. Think of the Jupiler Pro League, Festivals and music events like Rock Werchter, City Parade, Graspop, Summer Festival to name but a few