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Germany is a particularly important part of our company. With well over 2,800 people working across the country, it is one of the Group's top 10 performing countries, and is the number 2 company in the German beer market.

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AB InBev Germany is known for implementing the most famous don't drink and drive campaign in Germany – "Geklärt, wer fährt!" (invented in 2008)

Since 2004 AB InBev supports the "Josef-Diebels Bürgerpreis" an award for volunteering engagement

Hasseröder Premium Pils received the DLG quality award (a quality test for beer and mixed beer beverages) already 14 times in a row

In 2010 and 2014, Hasseröder was the official German beer of the FIFA Worldcup

Since 1873 our brand Beck's is the most popular ambassador of the hanseatic city Bremen

Beck's is the biggest festival sponsor in the German beer market

Every minute 3.000 bottles of Beck's will be opened in a minute worldwide

Franziskaner Weissbier is the number 1 in the Weissbier-segment in Bayern. In the German Weissbier-market Franziskaner Weissbier is under the top 3