Sales On Trade

• Responsible for sales to pubs, restaurants, hotels, clubs and other retailers who sell our products for consumption on their premises.
• They sell both draught and packaged products, so they need to ensure that the retailer has the right equipment, tools & training to dispense our products, like fonts that are installed on the bar to guarantee the quality of our beers.
• The sales teams are responsible for commercial agreements with the customer, including promotions, discounts, brand visibility and volume maximisation.

Sales Off Trade

• The sales teams are responsible for sales to retailers, wholesalers and stores, who sell our products for consumption off premise.
• They make commercial agreements with their customers, including discounts, promotions and brand visibility.
• Key Account Managers focus on deals on headquarter level, whereas the field team puts focus on execution in the stores.

Marketing

• Responsible for the marketing of all our brands to consumers in partnership with our marketing agencies
• Covers:
  • Consumer understanding (in collaboration with the Insights department)
  • Brand positioning and strategy
  • Media campaigns (TV, print, outdoor and digital) & conversations (social media and branded websites)
  • Innovation and renovation of our products, including new product & brand launches
  • Experiential marketing, including events and activation
• Supports our responsible drinking agenda
• Adhere to the Responsible Marketing Code of Conduct

Trade Marketing

• Responsible for the in-store activation of our brands both in On-trade and Off-trade, including Market Programs, Promotional Planning, in-store displays, Category Management, Assortment Optimisation and Brand Activation.
• Work in conjunction with the brand managers and the sales teams to ensure optimal activation in line with our brand strategies and sales objectives.

Finance

• Responsible for business performance, revenue management, budgeting and financial accounting.
• Finance is the "right-hand" of our management.
• Some financial processes are performed by our business service centres in Prague, Budapest and Kharkiv and include:
  • Procure to pay - purchase requisition, purchase order, invoice matching and customer support
  • Order to cash - accounts receivable (order taking & invoice processing) and debt collections from customers
  • Controlling - general accounting, intercompany reporting and treasury.

Sales Operations

Responsible for the infrastructure, operational support and logistic processes for our Direct Distrubution network, Horeca Technical Services and Customer Services Centres in Belgium, Netherlands and France.

• This department is made up of the following teams:
  • Customer Service Centre
  • Direct Distribution
  • Horeca Technical Services
  • Real Estate

Customer Service Centre

Responsible for all elements of the relationship with our customers including:

• Solving customer queries concerning beer quality, delivery, draught equipment and other general queries
• Monitoring customer payments, to ensure all customers are paying their invoices timely
• Litigation and bad debt
• Sales system support
• Contract management to take care of all rental contracts of the more than 2000 pubs AB InBev leases.

Direct Distribution

• Responsible for the warehouse, delivery and administration within our direct distribution depots.
• Responsibilities include:
  • The daily planning and assignment of the rounds to the drivers based on the customer orders received
  • Customer deliveries
  • Management of equipment such as forklift trucks, hand-terminals etc. for the delivery drivers
  • Organisaton and management of the warehouse team
  • Inventory Management

Horeca Technical Services

Responsible for all activities related to placement of draught installations, cleaning of pipes, treatment of bad kegs by customers, selling of cooling materials, technical installations at big events and quality training to customers and colleagues.

Real Estate

Responsible for the management of a real estate portfolio of pubs in good commercial locations and a network of Direct Distribution warehouses. The team is also responsible for the relations with landlords of approx. 2000 leasehold pubs where there the tenant is obliged to stock AB InBev products.

People

• Responsible for all employee people cycle processes including:
  • recruitment & selection
  • employee engagement
  • training & development
  • talent pipeline: identifying, developing & supporting talents
  • managing industrial relations with the social partners
  • internal communications
  • performance reviews, promotions and job moves
  • reward & benefits such as pay, bonus, pensions, healthcare and other company benefits
  • employee wellbeing such as health & safety
  • support of the ‘business partners’ in the different people processes
• We also have a People Services team based in Budapest who support the local people teams with people processes & master data, reporting and internal communications

Legal & Corporate Affairs

• Protecting and promoting the reputation of AB InBev, our brands and the beer category.
• Developing and delivering our Better World agenda - responsible drinking, environment & community.
• Ensuring we are legally compliant.

Procurement

The European Procurement team is diverse in terms of markets, nationalities, languages and categories. Responsibilities include:

• Category management and sourcing projects across various categories such as barley, malt, energy, adjuncts, secondary and primary packaging, professional services, transportation and many others
• The ownership for entire procure-to-pay process covering negotiations, contract management, master data management and process optimization management
• E-auctions.

By operating under a centralized model called the Global Procurement Office (GPO), support for Category Management, Capability Strategy, Systems, Planning and Performance Management is given to the local procurement teams. Through the systems and level of automation the team is able to become more efficient, lean and transparent.

Focus on cost efficiencies and synergies, cash flow, service levels, compliance and process are the key metrics used to ensure Procurement can contribute to Europe's and AB InBev's growth agenda.

IT

• Manage our IT infrastructure & systems including all our external IT partners
• Responsible for new IT projects and initiatives
• Responsible for the Business Service Centres in Prague, Budapest and Kharkiv
• We also have an IT projects team based in Budapest who are responsible for our SAP application.

Brewing

• Responsible for the brewing of all our beers at high quality standards.
• We pride ourselves in the perfect execution of daily routines to ensure our quality standards are maintained and the health and safety of our employees are upheld.
• We continually seek to improve our operations focusing on improving efficiencies and reduction of extract losses, while reaching our global environmental goals on reduction of water and energy usage.

Packaging

• Responsible for the bottling, canning and kegging of all our beers.
• We pride ourselves in the perfect execution of daily routines to ensure our quality standards are maintained and the health and safety of our employees are upheld.
• We continually seek to improve our operations focusing on improving line efficiencies, while reaching our global environmental goals on reduction of water, energy usage and packaging waste.

Technical Services

• Responsible for the supply of heat, electricity, treated water and cooling as well as planned, preventive and reactive maintenance of the brewery to ensure that we can keep on brewing and packing efficiently and safely.
• We develop and promote safe working practices and continually seek to optimize the consumption of utilities to help us reach our global environmental goals. Our goal is by 2017 to reduce global energy usage and greenhouse gas emissions per hectolitre of production by 10 percent and to reduce water usage to 3.2 hectolitre per hectolitre of production.

Logistics

• Responsible for the warehousing and transportation of our products to have our beers delivered On Time and In Full at our customers.
• In order to achieve a high level of service a lot of planning is involved: demand planning, supply network planning, production scheduling and materials requirement planning to ensure material availability.
• We focus on the health & safety of our people, quality of our products and reduction of greenhouse gas emissions: our global target is to reduce emissions by 15% by end of 2017.
• We have a Domestic & Export Logistics team at our Business Services Centre in Prague and Kharkiv who support our Logistics Operations team by managing order taking, transport planning, inventory deployment and logistics administration.

Quality

• Responsible for the overall Beer quality and ensuring it conforms to the quality and food/feed safety standards.
• Through coordination of our quality management system and phys-chem and micro analysis, we ensure that we are able to achieve our quality excellence goals.

Environment Health & Safety

• Responsible for the environmental performance and health and safety at work of our complete supply operations - including Brewing, Packaging, Technical Services, Logistics and Quality departments.
• We focus on the prevention of incidents or accidents in order to achieve our dream of zero accidents. We ensure our company operates under EHS regulatory standards and educate all employees on these standards to ensure that our company upholds it's high track record of environment, health & safety.

Technology Development

• Responsible for innovation and improvement projects across all our breweries and countries in order to meet new consumers' needs and marketing innovations.
• We focus on the development of premium beers and new beer products, as well as on innovative packing materials to deliver our growth dream of our company.