Sales On Trade
- Responsible for sales to pubs, restaurants, hotels, clubs and other retailers who sell our products for consumption on their premises.
- They sell both draught and packaged products, so they need to ensure that the retailer has the right equipment to dispense our products, like fonts that are installed on the bar to deliver perfect draught beer.
- The sales teams are responsible for commercial agreements with the customer, including promotions, discounts and brand visibility. Order taking is not the responsibility of the sales teams. This is managed within our business service centre or customer service teams.